Botanical Garden

Visual identity

Together with my classmate, Soraya El Aghdas, we took part in the competition for the new visual identity of the “Jardin botanique Fribourg“. It had to be more modern and impactful than the current one.
The Botanical Garden of Fribourg is open during the day for quiet moments, but also sometimes in the evening for concerts. We chose to represent the contrast between day and night, using a light/dark palette. For the shapes, we created a grid that enabled us to create abstract plants that always remained within the same graphic line, while being adaptable.
I did this project during my training at eikon. Although we were guided through the whole process by our graphic design teacher, we were able to give free rein to our creativity without being limited by any external advice.

Realized in spring 2021