“Lift” embodies a distinctive typographic experiment born from the exploration of abstract forms in the context of the typographic form course at HEAD. The goal of this project was to create a visual unity, evoking an alphabet without generating traditional letters.
Each element of this typography is based on abstract shapes that interlock harmoniously to form a cohesive visual composition. This unconventional approach aims to transcend the conventions of traditional typography while creating an intriguing visual aesthetic.
Realized in spring 2023
![](https://mellidore.com/wp-content/uploads/2023/11/lift_3-scaled.jpg)
![](https://mellidore.com/wp-content/uploads/2023/11/lift_1-1-scaled.jpg)
![](https://mellidore.com/wp-content/uploads/2023/11/lift_4-scaled.jpg)
![](https://mellidore.com/wp-content/uploads/2023/11/lift_5-scaled.jpg)
![](https://mellidore.com/wp-content/uploads/2023/11/lift_6-scaled.jpg)