“Lift” embodies a distinctive typographic experiment born from the exploration of abstract forms in the context of the typographic form course at HEAD. The goal of this project was to create a visual unity, evoking an alphabet without generating traditional letters.

Each element of this typography is based on abstract shapes that interlock harmoniously to form a cohesive visual composition. This unconventional approach aims to transcend the conventions of traditional typography while creating an intriguing visual aesthetic.

Realized in spring 2023