Visual identity

During this spontaneous project, I embarked on merging the worlds of fragrance and design by creating the visual identity for the fictitious brand ‘Schimmer’ (meaning ‘gleam’ in German). The process began with the design of a monogram logo, the central element of this visual exploration. Employing a methodical approach, I developed labels adhering to a fixed grid, thus providing an elegant and adaptable design that can easily accommodate different fragrances. ‘Schimmer’ embodies the subtle intersection of the visual and olfactory, where every detail has been carefully considered to reflect the unique characteristics of each imaginary perfume. This project attests to my willingness to experiment beyond conventional constraints, creating a understated and functional visual experience for a fictitious brand that celebrates the sensory glow of ‘Schimmer’.

Realized in winter 2022